29 MAY 2011 by ideonexus
Advertisers Exploit our Tendency Toward Distinction
Advertisers, politicians, and anyone else who wants your money or support are very interested in programming you with certain distinctions over others and understanding the distinctions you see the world through so that they can take advantage of them. What are you more likely to buy for breakfast: a slice of chocolate cake or a "chocolate-chip muffin"? Calling a round piece of high-fat chocolate cake a "muffin" takes advantage of the distinctions you have around breakfast food and increases ...Prompting us to distinguish their products into more positive categories.